Forty years ago, two guys in Richmond, Va., took a chance and started a company that promised to bring the very best entertainment to every client event. They began modestly, with bookings at colleges, clubs and private parties.

Since then, EastCoast Entertainment has grown into the largest full-service entertainment agency in the U.S. The company has flourished as a go-to source for creative events, booking entertainment and producing custom events from coast-to-coast and around the globe.

Today, the company is announcing it has changed its name to ECE. The new name reflects its growth into a national and international powerhouse for entertainment. ECE’s new brand identity includes a new logo and redesigned website.

“The evolution of our name ensures people understand we can serve almost any need anywhere, across the country and internationally,” says ECE President Doug Daniel. “Our new, modern logo also better represents who we are and what we do.”

ECE books and oversees entertainment for weddings, social events, corporate events, universities, performing arts venues, and private parties. Clients choose ECE to locate the best in all kinds of entertainment, including nationally recognized celebrity talent. ECE’s roster includes singers and musicians, bands, DJs, comedians, cirque performers, dancers, and more.

ECE is known for attention to detail, great customer service and a dedication to making every event go smoothly. The company is also a recognized leader in event production and management.

ECE clients include Coca Cola, Mercedes Benz, the American Cancer Society, the Carolina Panthers, and the Indy 500 Festival. Hear more from Doug Daniel on ECE’s mission as an industry leader in this video.