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Bonfire Storytelling Conference for WNC Business & Non-Profit Leaders Happening Oct 27

Bookmark and Share Asheville NC - September 15, 2017 -

The Bonfire Conference, a 1-day event dedicated to business success through storytelling, is coming to Asheville, October 27th. The conference features three keynote speakers and a highly curated panel of four local community leaders to facilitate workshops on tools and strategies for using storytelling to increase engagement.

“Stories connect us in a way that numbers and charts simply can’t. We are a group of individuals who have experience in theatre, performance and business. We have seen the power of bringing the magic of storytelling to our organizations and businesses. We want to share that skill set with others,” says Murphy Funkhouser-Capps, one of Bonfire’s organizers and co-founders. She is the CEO of Kudzu Brands and founded the conference in 2016.

Storytelling as business strategy is garnering significant attention as a marketing trend. Research indicates that 78% of marketing directors think storytelling and content is the future of marketing.

The Bonfire Conference offers storytelling skills for business leaders interested in staying on the cutting edge of brand strategy. By building their own storytelling skills in October, business leaders will have the opportunity to integrate storytelling as a strategy across marketing platforms in 2018.

"Storytelling weaves you through a spectrum of emotions that stick with you for months and years," says poet and radio personality James Navé. "A well-told story is a bright mode of communication, an intellectual anchor you can depend on." Nave will be a keynote speaker at the conference.

The conference aims to address common problems business leaders may not realize are related to business storytelling, including:

● Lack of connection with intended audience

● A slump in sales

● Poor engagement from clients, donors or employees

● A struggle to achieve consistency in brand messaging

● A struggle to effectively tell a brand’s story in a way that inspires, engages and moves others to action

The Bonfire Conference is geared toward local Asheville and regional business owners, regional CEO’s, sales managers, and marketing directors. Anyone who wants to learn the skill of weaving a compelling narrative for business success is also invited to attend.

“Giving voice to our stories enables them to come alive. Participants have the opportunity to move an audience toward action and engagement through public speaking. Clarity of message, confident delivery and connection with an audience are crucial for success,” says Barrie Barton. Barton is one of this year’s keynote speakers and will be teaching attendees how to best present their stories to the public. Barton is the founder of Stand and Deliver Asheville, a presentation and speaking skills organization.

The conference will be held at the Goodwill Corporate Training Center. Individuals and

corporate groups can purchase tickets for Bonfire Conference through Eventbrite.

Early bird tickets are available until September 30, at a discounted price of $167.

After September 30, tickets will be $197.

Press Contact

Contact: Barrie Barton
Email: barrie@standanddeliverasheville.com
Phone: 828-712-9654