Coldwell Banker Howard Perry and Walston, the leading residential real estate company in the Triangle region, has launched its new HPW.com website enhancing its online capabilities to ensure a superior consumer experience. At the same time, the company introduced an integrated agent intranet and customer relationship management (CRM) platform and rolled out new websites for hundreds of its real estate agents.
“We created a vibrant, easy-to-navigate, consumer-centric website that offers an unmatched digital real estate experience,” said Don Walston, founder and chairman of Coldwell Banker Howard Perry and Walston. “Our new website combines the best features of the national websites with the local market expertise and leadership that Triangle area buyers and sellers trust. We’ve taken the power of HPW to another level to support our real estate agents, their clients and all people interested in buying, selling or renting.”
HPW.com Real Estate Website
More than a compilation of homes for sale, Coldwell Banker Howard Perry and Walston’s new HPW.com is a dynamic collection of information today’s home buyers and sellers want and need to know.
“This website stands alone in this market and throughout North Carolina,” said company Director of Marketing Matt Horton. “We’ve far surpassed our competitors’ digital capabilities by creating a website that empowers consumers to gain access to an endless amount of real estate information. We can provide home value estimates for any property in the country, a targeted area home search, timely market and listing reports, local insight and much more. No matter what device people are using to hunt for a home online, we will lead them to real estate success.”
The new, improved HPW.com real estate website combines eight Multiple Listing Service (MLS) data feeds to showcase property listings spanning the entire state of North Carolina from Manteo to Murphy. Increased searchability enables home buyers to seek out properties by zip code, school district, price range, neighborhood, town or city. Consumers can easily save searches to gain access to instant updates and request weekly emails about home tips, area data, and open houses.
HPW.com also offers a useful home valuation tool with access to every property in the U.S. Prospective home buyers and sellers can request a personalized home value report with up to three estimates including property details, recent area sales, market trends, the home sales history, and more.
Additional features available on HPW.com include:
Extensive lifestyle and neighborhood information for Triangle communities and Goldsboro
Advanced luxury real estate searches and information
Simple and easy new homes searches
Triangle area open houses
Up-to-date Triangle market trends and data
Mortgage calculators, financing, and insurance information
Rentals and property management
Commercial real estate
HPW Agent Intranet & Customer Relationship Management (CRM)
Coldwell Banker Howard Perry and Walston also designed and introduced an integrated agent intranet and CRM marketing platform as part of its recent digital expansion.
“We polled our expert real estate team to find out what they needed and wanted to support and streamline their businesses as we built the architecture for our intranet and CRM,” said Maryjane McEwen, director of training and education for Coldwell Banker Howard Perry and Walston. “It was critical for us to offer our agents the newest technologies to broaden their reach and advance their sales and marketing strategies for their clients.”
Through the new intranet and CRM, Coldwell Banker Howard Perry and Walston’s agents will be better equipped to serve their clients throughout the home buying process. The company’s agents can personalize their online dashboard and gain access to company information and a vast pool of real estate tools.
Agents now have the capability to utilize reminder campaigns, targeted push notification messaging and social media to maintain constant contact with buyers and sellers. They can also employ client subscription services including home tips newsletters, open houses updates, local market watch reports and saved search updates with a few clicks of their mouse.
HPW Agent Websites
In addition to the new HPW.com website, Coldwell Banker Howard Perry and Walston announced customizable websites for each of its real estate agents.
All company real estate agents are now able to promote themselves and their businesses better and highlight their listings and client testimonials with the easy-to-maintain website template.
“Our new website, our agents’ new websites, the intranet and CRM, have set the stage for a high level of service that will carry on throughout the real estate experience from ‘for sale’ to ‘sold,’” added Walston. “From the very start, the very first click, we are poised to be the very best real estate company to Help People Win in the broader Research Triangle region.”
Contact: Katie Lennon