S&A Communications, a full-service integrated communications company, has announced the hiring of Deneen Winters Bloom as director of client services. In this newly created position, she works with clients on brand development and marketing strategies, and oversees implementation of tactics. She serves as S&A’s chief client advocate and is the liaison between clients and the company’s creative, public relations and digital marketing specialists.

Throughout her career of more than 20 years, Bloom’s expertise spans brand development, market research, marketing campaign development and management, and oversight of traditional and new marketing tactics. She has worked with numerous national brands such as Golden Corral Corporation, Metro Goldwyn Mayer movie studios and NBC Television.

Bloom earned her Bachelor of Arts degree in mass communications from North Carolina State University and a Master of Arts degree in communications management from the University of Southern California’s Annenberg School for Communication and Journalism.

She is an active participant in Triangle AMA, and also enjoys volunteering her time and talents to help local nonprofits such as Habitat for Humanity, Interact of Wake County, and United Way of the Triangle. Bloom currently serves on the board of the U.S.-Uganda Orphans Education Fund. She lives in Raleigh with her husband Jon, and the couple is extremely proud of their two daughters in college and son who is also a Raleigh resident.

“Deneen has already contributed greatly to our client service activities and our own rebranding to S&A Communications,” said Owner/Principal Chuck Norman, APR. “She has a sharp, analytical mind and knows how to derive key insights from research and data in order to make informed strategic recommendations.”

For more information on S&A Communications, visit www.sacommunications.com or call 919- 674-6020.