Saturday, the day, is when you do what you’re passionate about. Saturday, the agency, aims to build passion around brands, creating advertising and experiences that people truly enjoy interacting with.

That approach and spirit has boosted the growth of Saturday Brand Communications as the agency announces the addition of five new staff members.

Saturday’s clients include Crescent Communities, Charlotte Center City Partners, NoDa Brewing Company, East Coast Wings, ECE (formerly East Coast Entertainment) and the City of Kannapolis.

Saturday’s new staff members are:

Tracy Fitzgerald has been hired as director of project management. Her previous positions include senior project manager with Rack Room Shoes. Fitzgerald holds a B.S. in Journalism (Advertising Sequence) from Ball State University.

Katie Leaf has joined the agency as a senior account supervisor. She was previously client services director for an ad agency in Texas. Leaf is a graduate of Washington and Lee University with a B.A. in English and of DePaul University with a master’s degree in English.

M.J. (Meredith Jane) Wilson is Saturday’s new senior account executive. Before coming to Saturday, she was manager of account services for an ad agency in Illinois. Wilson earned a B.S. in communication and commercial art from Indiana University.

Charity Holloway has been hired as an account executive. Previously, she was assistant project manager for a branding agency. Holloway is a graduate of Winston-Salem University with a B.A. in mass communications summa cum laude. She also holds a Master of Arts in interactive media from Elon University.

Lauren Supron has become part of the Saturday team as a junior copywriter. She is a graduate of Grand Valley State University with a B.A. in Advertising and Public Relations. She was previously a content marketing specialist for a marketing agency.