Earns Recognition for Print Ad and Mobile Website

SearStone, a distinctly different continuing care retirement community in Cary, has won two 2014 National Mature Media Awards from the Mature Market Resource Center, a national clearinghouse for the senior market. The achievement recognizes components of SearStone’s overall marketing campaign in just its first year of operation.

SearStone was honored in the following categories in the Community Organizations (Local/State) Division:

Magazine/Newspaper Advertising (Marketing & Communications)

Bronze Award for “Disbelievers Ad”

Mobile Resource: Mobile Web Site

Merit Award Winner for “Seeing is Believing Mobile Website”

The Mature Media Awards recognize the nation’s finest marketing, communications, editorial materials, and programs designed and produced for older adults. SearStone’s marketing partner is Martino & Binzer of Farmington, Connecticut.

Additionally, SearStone’s public relations efforts recently earned Gold and Best in Division Sir Walter Raleigh Awards from the Raleigh Public Relations Society in the category of Public Relations Writing, News Release. SearStone’s PR agency is S&A Cherokee of Cary, North Carolina.

More than 800 National Mature Media Award entries were judged by a distinguished panel of mature marketing experts from across the United Sates. Content was judged based on excellence of design, content, creativity and relevance to the senior market.

“As a brand new retirement community in a competitive marketplace, we have to rely on excellent word of mouth and creative marketing tactics to distinguish ourselves,” said Chris Romick, SearStone executive director. “Winning National Mature Media Awards validates that our approach and our messaging is engaging and effective.”

For more information about SearStone, visit www.searstone.com. Visit SearStone’s Facebook page at www.facebook.com/SearStoneRetirementCommunity or follow @SearStone on Twitter.