Spring Metrics turns five years old today so we’re celebrating by taking a look at where we’ve been and what’s to come.

Currently residing in Raleigh, NC, Spring Metrics was started just down the road in Durham back in 2010. With a goal to improve e-commerce data, we began as an analytics engine. Our vision was to provide easy-to-use, real time data to clients looking to better understand and evaluate their site’s traffic. A couple years later, we saw a gap in the e-commerce market for e-retailers to know not only who was visiting a website, but to actually be able to engage with these people- in real time.

So, in 2012, Smart Conversions was born and continues to allow e-marketers to grow their brands by showing intentful messaging on site. Shortly after, we released our email and social media engagement tools to allow sites to build even greater relationships with their visitors.

After three years of success in the e-commerce space, we discovered a great opportunity to increase traveler engagement by working with hotels and resorts. By ensuring that people are seeing the right campaigns and content from the beginning of their relationship with a hotel, Spring Metrics has been able to provide a better onsite experience and more onsite bookings.

Since then, we have continued to grow by releasing new client features, integrations, and expanding our outreach.

So what’s next?

Still in the heart of downtown Raleigh, our team is proud to call one of the fastest growing tech cities in the country home. The expanding community has been an excellent resource of ideas and partnerships and has served as inspiration as we continue to grow.

Over the next year, you can expect to see some exciting changes with Spring Metrics. We plan to grow into new markets and expand with new features that will allow our clients to see outstanding results. With any changes, Spring Metrics will always keep our vision at the core of everything we do: allowing you to engage and build relationships with your customers.

Here’s to the next five!