High Tide Creative Begins a New Partnership with

Wayne Community College

New Bern, NC: High Tide Creative (HTC), eastern North Carolina’s premier advertising and design firm, is proud to announce their appointment as the agency of record for Wayne Community College (WCC). HTC will be responsible for the development and placement of all 2017/2018 digital media beginning 8/1/17.

High Tide will be using the latest advances in digital marketing to raise awareness of the quality educational offerings provided by Wayne Community College.

“We are excited to be chosen for this assignment and look forward to working with Wayne Community College to highlight all the great things they are doing for students throughout eastern North Carolina,” said Kim Kruger, Partner and Media Director of HTC. “We will strategically reach our targeted audiences through the latest advances in digital media including retargeting, geo-fencing, and placement on social media platforms.”

HTC will reach out to a diverse target market made up Gen Z’s, Gen X’s and Millennials, which will require different message for each group. The new campaign will create consistency and brand awareness that will resonate with each target market.

“Of all the agencies we considered for the job, High Tide was head and shoulders above the competition,” stated Wayne Community College Director of Communications Brent Hood. “I especially liked their combination of creative thinking, extensive digital media experience and attention to details.”

Wayne Community College, located in Goldsboro, NC, offers more than 70 degrees, diploma, certificate and continuing education programs. WCC provides access to high-quality education at affordable tuition rates and produces the backbone of the local workforce. Whether enabling the dreams of individuals, or responding quickly to the training needs of local business and industry, WCC is a catalyst for economic development, social equity, and personal enrichment.

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