24 Hours of Booty is celebrating the new year and the launch of its 2015 event season with a pre-registration kickoff party. It will take place on Wednesday, Jan. 28 from 5:30-8:00PM at Dilworth Neighborhood Grille, located at 911 E. Morehead Street in Charlotte.

The event will include complimentary appetizers and drinks and feature a short program with Sam Mills III of the Carolina Panthers and Kristen Miranda of WBTV. Guests will also receive a 24 Hours of Booty commemorative pint glass, door prizes and the chance to sign up early for 14th Annual 24 Hours of Booty presented by Levine Cancer Institute. There is no charge to attend the kick-off party, but it is required to RSVP through Eventbrite at: https://www.eventbrite.com/e/charlotte-kickoff-party-tickets-14513772083.

Registration for the 2015 24 Hours of Booty ride in Charlotte officially launches on Thursday, Jan. 29 at 9:00AM (EST). The annual charity non-competitive cycling event for all ages and cycling abilities is scheduled to roll on the “Booty Loop” in Charlotte’s Myers Park neighborhood from 7:00PM Friday, July 24 to 7:00PM Saturday, July 25, 2015. To safely accommodate riders on the 3-mile closed course, event registration will be capped at the first 1,200 registrants.

All participants for the Charlotte ride must register online at www.24hoursofbooty.org, pay a $65 registration fee and raise a minimum of $400 prior to the event. Funds raised support local and national cancer beneficiaries including: Carolinas HealthCare System’s Levine Cancer Institute, LIVESTRONG Foundation, Wind River Cancer Retreats, Brain Tumor Fund of the Carolinas, Hendrick Marrow Program and the Keep Pounding Fund.

Myers Park Traditional School and Queens University of Charlotte will again serve as home to “Bootyville” where riders camp, eat and recharge when not riding. In the event’s 13-year history, more than 13,000 riders have raised more than $13 million.

About 24 Hours of Booty

Headquartered in Charlotte, N.C., 24 Hours of Booty is the premier organization for integrating community fundraising and cycling to support cancer survivorship and navigation programs. It organizes safe, fun and family-friendly bicycling events for all abilities to raise funds for organizations dedicated to the fight against cancer, including the Carolinas HealthCare System’s Levine Cancer Institute and LIVESTRONG Foundation. Its events take place in Atlanta, Ga., Charlotte, N.C., Columbia, Md., and Indianapolis, IN and bring in participants from around the country. For more information, call 704-365-4417 or visit http://www.24hoursofbooty.org.

Get updates and the inside scoop about 24 Hours of Booty on Twitter at @24hoursofbooty and on Facebook at http://www.facebook.com/24HOB.