24 Hours of Booty, Inc. announced today that it has formed a partnership with East Charlotte Nissan. In addition to serving as a Bronze level sponsor, East Charlotte Nissan will be donating $50 for every car sold in the month of July to benefit the 12th Annual 24 Hours of Booty presented by Levine Cancer Institute.

“Supporting the fight against cancer is important to our company so we are excited to be involved in 24 Hours of Booty,” said Geoff Secora, General Manager at East Charlotte Nissan. “We look forward to this year’s event and being part of this worthwhile cause.”

In addition to the July fundraising promotion, East Charlotte Nissan will also be lending a convertible 370Z and all-electric LEAF for the event and running cross-promotional ads, including a billboard with East Charlotte Nissan General Sales Manager and 24 Hours of Booty founder Spencer Lueders at the EpiCentre.

“We truly appreciate the generosity and involvement of East Charlotte Nissan,” said Basil Lyberg, executive director of 24 Hours of Booty. “Their support spans many different aspects of the event and helps boost our mission of helping fight cancer.”

About 24 Hours of Booty

24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of the LIVESTRONG Foundation and the premier national 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the LIVESTRONG Foundation and local cancer charities. Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta and the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.

In 24 Hours of Booty’s 11-year history, more than 11,000 riders have raised more than $9 million. In addition to the ride in Charlotte, 24 Hours of Booty will also host the Second Annual 24 Hours of Booty of Indianapolis at Butler University on Friday, June 28 – Saturday, June 29, 2013; the Fifth Annual 24 Hours of Booty of Columbia, Md. at the Gateway Business Park “Booty Loop” on Saturday, Aug. 24 – Sunday, Aug. 25, 2013 and the Fourth Annual 24 Hours of Booty of Atlanta at the Sandy Springs “Booty Loop” on Saturday, Oct. 5 – Sunday, Oct. 6, 2013. For more information, call 704-365-4417 or visit http://www.24hoursofbooty.org/.

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