Erin Cohen, President of National Association of Women Business Owners (NAWBO) Greater Raleigh, announced that NAWBO will host a mentoring workshop featuring Wendy Coulter on Monday, May 4th. This workshop is open to both members and guests. The workshop will be held at Roper Bookkeeping on 242 W. Millbrook Rd. in Raleigh from 6:00 PM – 7:00 PM. Registration is $15 for non-members and $10.00 for members and community partners.

This workshop is all about pricing! Pricing strategies involve more than just figuring out how much you should charge for your goods or services. Coulter will help you discover all aspects that you should be evaluating to set pricing in your industry.

Price is one of the 5 P's of Marketing, and the importance of a solid pricing strategy to your overall marketing plan is immense. You need to develop a pricing process to determine market share, competitive pricing structures and whether you can raise cash to fuel your business. Often, businesses guess at what they should charge rather than understanding all the costs of doing business. It's important to have a way to track costs so that you can easily change pricing depending on business needs and market demands.

“As a small business owner for 20 years, Wendy knows that pricing can be key in many markets,” said Cohen. “As business owners, we can all appreciate the value of tracking costs and pricing our goods or services effectively.”

For more information or to register for the event, visit www.nawbo-raleigh.org.