FanBase, LLC, a local startup officially launched in September 2013, is thrilled to announce that Smithfield’s Chicken ‘N Bar-B-Q is using their CRM + Email Marketing application to expand its online capabilities. FanBase’s email marketing solutions will enable Smithfield’s to grow its customer database and send targeting emails to customers.

“Email marketing is a strong piece of our marketing strategy so choosing a platform that works for us is very important,” said Richard Averitte, Vice-President of Operations. “We've grown past the basic email newsletter platforms widely used and need a more full-featured product to help us better manage our database. We're looking forward to expanding our fanbase, and implementing a larger email marketing strategy that will better serve our customers.”

The original Smithfield’s Chicken ‘N Bar-B-Q opened in downtown Smithfield in 1964 and has grown to over 30 restaurants serving Eastern N.C. style (or vinegar-based) BBQ, potato salad, cole slaw, fried chicken, and sweetened iced tea. For more information on Smithfield's Chicken 'N Bar-B-Q, please visit http://www.SCNBNC.com, visit the facebook page at http://www.facebook.com/SCNBNC, or stay updated with tweets from @SCNBNC on twitter: http://www.twitter.com/SCNBNC.

“We are honored to be working with a restaurant full of tradition and commitment to serving quality food,” said Will Hardison, Founder of FanBase. “We are looking forward to providing SCNB with creative email marketing strategies and making sure it gives them everything they need.”