The Scone Shop is kicking off the holiday season and expanding into the new year by unwrapping the next evolution of its packaging for their frozen ready-to-bake scones.

“Our beautiful, new, high-quality package design offers a more sophisticated look while creating better visibility on the shelf and in the freezer. Professional photography of the baked scones along with suggested uses make it more visually appealing,” said Fielding Williams, founder and owner of The Scone Shop.

Featuring a photo of prepared scones, vibrant colors and nutritional information, the new package is an 8 ½” x 6 ½” moisture-proof, white gabled box with a fold-over envelope tab. The design enables the package to be displayed upright or on its back for greater visibility on freezer shelves at retail locations and at home. The new box style also has the feel of a gift box, is easier to ship and enables a streamlined packaging process over the original design that featured a clear bag with hand-applied labels and a hand-tied bow.

“The Scone Shop’s stunning new package design will be a wonderful and eye-catching addition to our freezer section,” said Terry Whitney, creative director at Reid’s Fine Foods, a long-time retail partner of The Scone Shop.

The packaging, which will begin rolling out in retail stores in December, was designed locally by Brandon Scharr with imagery by Rusty Williams Photography.

Adds Williams, “Not only will our new package design allow us to expand our footprint into other retail locations in the Carolinas, but it meets the display needs of our retail vendors and makes it easier for consumers to see tantalizing photos of what the final baked product looks like.”

All of The Scone Shop’s scones are handmade frozen scone dough using original recipes with simple ingredients such as rolled oats, flour, eggs, milk and butter. Each sweet flavored package makes eight medium-sized scones while the savory flavor makes 12 smaller scones, which can be baked one at a time or the whole batch at once. Scone flavors include: Cinnamon Chip, Cranberry Orange, Butterscotch Chocolate Chip, Chocolate Cinnachip and Spinach Feta. Its scones are available at retail locations spanning Charlotte, Davidson, Durham, Greensboro, Raleigh, Winston-Salem and Columbia, S.C.

About The Scone Shop (www.thesconeshop.com)

The Scone Shop was founded by Fielding Williams in 2007. Specializing in handmade frozen scone dough, the Charlotte, N.C.-based company uses simple ingredients and original recipes. Its scones are available in major retailers throughout the Carolinas including: Charlotte, Davidson, Durham, Greensboro, Raleigh, Winston-Salem and Columbia, S.C. For more information, visit http://www.thesconeshop.com/.

Follow The Scone Shop on Facebook, Twitter and Instagram.