The Northwestern Mutual Foundation is launching Click for Kids, a Facebook-driven initiative to provide three best-in-class nonprofits dedicated to supporting children with a total gift of $200,000.

One of the selected non-profits is Easter Seals, an organization dedicated to helping children and adults with special needs and disabilities.

Easter Seals UCP North Carolina & Virginia is asking people to visit Northwestern Mutual’s Facebook page (www.facebook.com/northwesternmutual) and vote for Easter Seals. For each vote cast, the Northwestern Mutual Foundation will give $10 to the nonprofit.

“We believe that thousands of Facebook users share our passion for securing future generations for children – and they’re looking for simple ways to promote literacy, teach healthy habits and support children with special needs,” said Kimberley Goode, president, Northwestern Mutual Foundation. “Click for Kids is a dynamic combination of social media and philanthropy that underscores the Northwestern Mutual Foundation’s commitment to helping children achieve their full potential,” Goode added.

Three short videos highlight the impact each nonprofit has had on a child, family or community, are also posted on the Facebook page, helping users choose a preferred organization to support.

“We’re grateful to the Northwestern Mutual Foundation for their commitment to securing opportunities for special needs children,” said C.L. Cochran, president and CEO of Easter Seals UCP North Carolina & Virginia. “Click for Kids is great way for our existing and new Facebook followers to take an active role in supporting our mission helping kids with disabilities gain greater independence.”

All Facebook users have access to the Click for Kids program and are allotted one vote per user.

The program can be accessed through www.facebook.com/northwesternmutual, www.northwesternmutual.com and www.easterseals.com.

Multimedia: Watch Click for Kids Videos

• Click for Kids introductory video http://www.youtube.com/watch?v=J01Hr2fFJG4

• Easter Seals http://www.youtube.com/watch?v=oKgu3pqem3o

About Easter Seals

Easter Seals is the leading nonprofit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, they have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at www.easterseals.com.

About the Northwestern Mutual Foundation

The mission of the Northwestern Mutual Foundation is to build strong, vibrant communities that serve as a legacy to future generations. The Foundation’s giving is designed to create an impact on the communities where the company’s employees and financial representatives live and work. Over the past decade, the Foundation has donated $170 million to nonprofits across the country.