24 Foundation will be kicking off season 18 of its signature fundraiser – 24 Hours of Booty – with a day-long celebration on Thursday, Jan. 24.

The 18th annual 24 Hours of Booty presented by Levine Cancer Institute is a charity non-competitive cycling and walking event geared for all ages and abilities. It is scheduled to roll on Charlotte’s famed “Booty Loop” in Myers Park from 7 p.m. Friday, July 26 to 7 p.m. Saturday, July 27, 2019. The 3rd Annual Walk will take place on Saturday, July 27 from 9 a.m. – 4 p.m. New this year is a virtual-participant category, for those who aren’t able to attend the event in July.

Anyone registering on Thursday, Jan. 24 will receive a 24-percent discount when they use promo code REG24. Registration can be done in person that day at the following locations: Founders Hall (100 N. Tryon St.) from 11 a.m. – 1 p.m., or at Legion Brewing (5610 Carnegie Blvd.) from 5 p.m. – 7 p.m. 24 Foundation will have staff available at both locations to assist with registration. Those not able to register in person can do so online at www.24foundation.org or over the phone by calling 704-365-4417 between 8 a.m. and 4 p.m.

As part of the 1/24 celebration, 24 Foundation staff, volunteers, 24 Hours of Booty ambassadors and other supporters will be riding a Trolley Pub throughout Uptown from 11 a.m. – 1 p.m. They will be distributing discount cards during the celebration, which include special offers to several local businesses. In addition, Wells Fargo’s Duke Energy Center will be illuminated orange the night of Jan. 23 through the morning of Jan. 24.

“We are excited to make a huge splash in Charlotte as we kick off our eighteenth event season,” said Katy Ryan, Executive Director of 24 Foundation. “We look forward to this fun celebration on January 24 and to getting as many folks as possible involved in 24 Hours of Booty to help change the course of cancer.”

The regular registration fee for riders ages 12 and up is $75 and for child riders ages 8-11 is $50. The regular registration fee for all age groups of walkers is $30. Participants can sign up to walk as many laps as they would like on the 1.5-mile loop, located on the sidewalk alongside the cycling course.

There is also a virtual participant category for $25 for those who aren’t able to ride or walk but would still like to fundraise. Fundraising minimum varies by category and can be found at www.24foundation.org.

To safely accommodate participants on the closed course, event registration will be capped, so participants are encouraged to register on Jan. 24.

Myers Park Traditional School and Queens University of Charlotte will serve as home to the event’s headquarters – known as “Bootyville” – where participants camp, eat and recharge when not out on the course. In the past 18 years, 24 Foundation event participants have raised more than $21 million to support local and national cancer navigation and survivorship programs and services.

Funds raised support local and national cancer beneficiaries including: Atrium Health’s Levine Cancer Institute and Levine Children’s Hospital, Queens University of Charlotte and the LIVESTRONG Foundation. For more information, visit www.24foundation.org.

About 24 Foundation

24 Foundation is a registered 501(c)(3) non-profit charity located in Charlotte, N.C. with a mission to inspire and engage communities to make an immediate impact on the lives of people affected by cancer. Funds raised support organizations dedicated to cancer navigation and survivorship including: Levine Cancer Institute and Levine Children’s Hospital, Indiana University Health Simon Cancer Center, Franciscan Health Cancer Center Indianapolis and LIVESTRONG Foundation. 24 Foundation’s signature fundraising platform is a 24-hour long charity non-competitive cycling and walking event – currently in Charlotte, NC and Indianapolis, IN– that is safe, fun and open to all levels of cycling and walking abilities. Since 2002, more than 18,000 participants have raised $21 million, with an ultimate goal of providing cancer navigation and survivorship programs and services for all. For more information, call 704-365-4417 or visit www.24foundation.org.

Get updates and the inside scoop about 24 Foundation and 24 Hours of Booty on Twitter at @24foundation, on Facebook at http://www.facebook.com/24foundation and on Instagram @24_Foundation.