Brand and PR firm Articulon has been named agency of record for the fifth annual Holiday Express (www.raleighholidayexpress.com). The firm is handling public relations efforts to open the festivities at the renovated Pullen Park on Dec. 5.

“Events like the Holiday Express are wonderful in bringing the Triangle community together to celebrate the holiday spirit,” says Cindy Stranad, Articulon principal. “We are proud to lend our expertise behind this annual tradition.”

Holiday Express (www.raleighholidayexpress.com) returns to Pullen Park in Raleigh Dec. 5-9, 2012. From 4:00 p.m. to 9:00 p.m. nightly, children and adults alike will enjoy this Triangle tradition as Pullen Park is festively decorated with thousands of lights and transformed into a holiday wonderland. More than 9,000 guests are expected to attend with a portion of proceeds to support Rotary charities.

Presented by the Crabtree Rotary Club and Raleigh Parks and Recreation Department, Holiday Express is one of the major events held at Pullen Park since it reopened in November 2011 after undergoing a $6 million restoration project.

“We are thrilled to once again have the Holiday Express roll into Raleigh and for the help of Articulon,” says Jeff Hobart, Crabtree Rotary president. “The upgrades to Pullen Park make this a first-class event and will help add to the excitement felt by all those who attend this holiday experience.”

Guests will experience the Santa Express Train, an adventure filled with light displays and ending with a meeting with Santa himself. Nightly festivities also include carousel rides, arts and crafts, holiday music with dozens of local performers, a health expo with family friendly educational activities and local, seasonal food and concessions offered by Pullen Place Café.

Articulon remains committed to helping nonprofit organizations promote their initiatives. Through its Cause & Sport practice area, the firm has helped maximize both public awareness and fundraising success. In addition to its work on the Holiday Express, Articulon has partnered with Special Olympics North Carolina, Cystic Fibrosis Foundation, Tammy Lynn Center for Developmental Disabilities, MS Events, the National Multiple Sclerosis Society’s Eastern North Carolina Chapter, the Spastic Paraplegia Foundation and the National Kidney Foundation of North Carolina.

About Articulon:

Raleigh-based brand and PR firm Articulon impacts the way clients communicate their brands to build stronger relationships with customers, sponsors, shareholders, employees and community. Each campaign is built with a customized, integrated approach and measured by tangible results. We work with clients to increase visibility in six practice areas: Professional Services, Finance & Banking, Real Estate, Retail & Consumer, Health & Wellness, and Cause & Sport. Visit www.articulon.com.

About the Crabtree Rotary Club:

The Crabtree Rotary Club is a member of Rotary International and its local District 7710. Rotary is an organization of business and professional leaders united worldwide to provide humanitarian service, encourage high ethical standards in all vocations and to help build goodwill and peace in the world. Visit www.crabtreerotaryclub.org for more information.

About the Raleigh Parks and Recreation Department:

The purpose of Raleigh Parks and Recreation Department is to actively encourage, provide, promote and protect quality leisure, recreation and cultural opportunities, facilities and environments that are essential for the enhancement of the lives of our citizens. For more information about Holiday Express, visit parks.raleighnc.gov or call 919.996.6468.