RALEIGH, N.C. (Feb. 23, 2012) ― Raleigh-based brand communication firm Articulon (www.articulon.com) has received an ADDY® award from the American Advertising Federation Raleigh-Durham chapter. The agency was recognized in the interactive category for its work with the North Carolina Guardian ad Litem program.

"We are honored to have our work recognized by industry leaders," says Cindy Stranad, APR, Articulon principal and founder. "Meeting the goals of the campaign and sharing this recognition with our clients is a great achievement."

Articulon was recognized with a Bronze ADDY® for creating a social media campaign to reach and engage a non-traditional, 18-35 male and minority demographic. The volunteer recruitment campaign is titled “Be the Voice for a Child” and showcased the personality and diversity of children and teens in need of a court advocate. Celebrity testimonials were also used to bring the story to life with voiceovers and videos.

"From concept to production, the entire Articulon team strives to reach each client's audience in a way that's compelling and emotionally resonates with them," explains senior account manager Mike Gauss.

The ADDY® awards celebration is one of the most prestigious events in the advertising industry. More than 300 professionals were in attendance as Articulon was honored at the awards celebration on February 18 at Dorton Arena.

This award builds upon the recognition Articulon has received for a commitment to exceptional client work and community involvement. The firm has been recognized as one of the top 25 public relations firms in the Triangle for six years by the Triangle Business Journal, has won numerous industry awards including Best in Division Sir Walter Raleigh Awards for creative and PR excellence. In 2010, Articulon was selected by an independent group of judges as a Greater Raleigh Chamber of Commerce Pinnacle Award recipient based on sustained growth and innovation.

About Articulon:

Raleigh-based brand and PR firm Articulon impacts the way clients communicate their brands to build stronger relationships with customers, sponsors, shareholders, employees and community. Each campaign is built with a customized, integrated approach and measured by tangible results. We work with clients to increase visibility in six practice areas: Professional Services, Finance & Banking, Real Estate, Retail & Consumer, Health & Wellness, and Cause & Sport. Visit www.articulon.com.

About AAF-RDU:

The AAF Raleigh-Durham Chapter, part of the national AAF organization, is a not-for-profit association that strives to connect the local advertising industry. It follows the by-laws set forth by the American Advertising Federation, which is the oldest national advertising trade association. It is one of several clubs in the Third District that participates at the national level of the AAF. Monthly events and programs and any other information can be found on their website www.aaf-rdu.org.

# # #

Media Contact:

Cindy Stranad

919.232.5008

cindy@articulon.com