Bailey’s Fine Jewelry has been named one of America’s Coolest Jewelry Stores by national jewelry publication INSTORE Magazine. Bailey’s took fourth place in the Big Cool division which honors stores with six or more employees.

A total of 118 stores entered the 14th annual contest that highlights the best examples of independent jewelry retailers in North America. Stores are judged on a number of factors including exterior and interior appearance, store biography, advertising, website and overall individuality.

“Every year we feel privileged to bring our readers the best of the best in our industry,” said Ralf Kircher, INSTORE’s executive editor. “From its Southern charm to luxurious feel, Bailey’s easily falls into that category. But a store wouldn’t really fit our ‘cool’ criteria if it weren’t for things like innovative marketing, creative retail environment and unique work culture – all of which Bailey’s has.”

“We are so honored to be named a Cool Store by INSTORE,” said Trey Bailey of Bailey’s Fine Jewelry. “Our patrons are the most important thing to us and we work extremely hard to make sure they have the best shopping experience possible. It’s rewarding to see that our efforts have paid off through a recognition like this.”

Bailey’s will be recognized in the August issue of INSTORE and at www.instoremag.com.