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Hardee’s Introduces New Cheddar Biscuit

Bookmark and Share Rocky Mount, NC - November 28, 2011 -

Hardee’s®, famous for its Made from Scratch Biscuits™, has kicked its breakfast menu up a notch with the addition of the Cheddar Biscuit. The Cheddar Biscuit is available at Hardee’s restaurants throughout the Carolinas and Virginia.

The Cheddar Biscuit consists of two thick slices of aged extra sharp Wisconsin cheddar cheese melted inside the classic, hot Made from Scratch Biscuit. The hot and cheesy biscuit is a true Southern treat and is the first cheese biscuit widely available in quick service restaurants for breakfast lovers

The Cheddar Biscuit was created in the North Carolina test kitchens of Hardee’s franchisee Boddie-Noell Enterprises, the largest franchise operator in North Carolina and the U.S. The biscuit was successfully test marketed with Hardee’s customers in Rocky Mount locations before being expanded to Hardee’s restaurants across the U.S. this fall.

The Cheddar Biscuit is not the first menu item developed in Boddie-Noell’s test kitchens to be rolled out at Hardee’s nationwide. Boddie-Noell’s test kitchens have developed several successful menu items for Hardee’s, most recently the Hand-Breaded Chicken Tenders™ last year and the original Made from Scratch Biscuit over a quarter century ago.

“We’re excited and proud to have another item developed in our test kitchens on the Hardee’s menu nationally,” said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises. “We can’t wait for customers to come in and try this Southern biscuit. It’s hot and cheesy right out of the oven - just like their grandmothers would have made.”

The Cheddar Biscuit is available for $1.49 or $3.39 in a small combo with Hash Rounds® Potatoes and a beverage making it a delicious Cheddar treat for Hardee’s customers.

About Hardee’s

Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q2 fiscal 2012, CKE, through its subsidiaries, had a total of 3,202 franchised, licensed or company-operated restaurants in 42 states and in 23 countries, including 1,278 Carl's Jr.® restaurants and 1,914 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

Press Contact

Contact: Lindsay Priester
Email: lindsay@rickrountree.com
Phone: (919) 878 1144