GARNER, N.C. – May 3, 2022 –– Improved Nature, a plant-based protein company, is pleased to announce its new offering to meal kit subscription companies. Improved Nature’s dehydrated, neutral flavored Nature’s PRIME products are available now in 4 oz. packages with the option to choose from a variety of four different plant-based protein shapes.
The 4 oz. packages of Nature’s PRIME products have been specifically designed for meal kit subscription companies to offer to customers as a healthy plant-based meat alternative in recipes. The company’s innovative and proprietary process turns non-GMO soy protein into plant-based food that replicates the texture and experience of eating meat.
After boiling, a 4 oz. package of Nature’s PRIME equates to approximately 1.25 pounds of protein, making it perfect for two-person or four-person meal kits. The products fit well within the 30-minute preparation times that most meal kit companies already provide with recipes. Once rehydrated, Nature’s PRIME products can be spiced, marinated, or seasoned and added to any recipe for a seamless meat replacement.
“Nature’s PRIME products deliver complete protein with a clean label that meal kit companies and their customers will appreciate,” said President and CEO of Improved Nature, Dr. Rody Hawkins. “Our plant-based protein is also offered at a great value per serving price point. Even better – once Nature’s PRIME products are cooked, they can last for up to three days in the refrigerator for easy leftovers.”
Plant-based protein is one of the food industry’s fastest growing trends. According to new research from Plant-Based Foods Association, plant-based meat sales have skyrocketed, growing by 74% over the past three years, outpacing conventional meat by almost three times. Additionally, plant-based meat alternatives raked in $1.4 billion in sales in 2021, proving it to be a robust revenue opportunity for food businesses to tap into.
Interested companies can request samples by visiting improvednature.com/contact-improved-nature.
To learn more about Improved Nature, visit ImprovedNature.com. Follow Improved Nature on Twitter, Instagram (@ImprovedNature), Facebook and LinkedIn.
Contact: Liza Deckelbaum