RALEIGH, N.C., Jan. 16, 2015– The Kroger Co. (NYSE: KR), the nation’s largest traditional grocery retailer with 14 stores throughout the Triangle and North Carolina, has announced that customers can receive four times the fuel points by purchasing gift cards on Saturday, January 17. Points earned in the “4X Fuel Points” promotion can be redeemed for savings of up to $1 per gallon on fuel purchases at The Kroger Co.’s Family of Stores Fuel Centers. For example, $20 in gift cards equals 80 fuel points.

In addition, Kroger customers can earn fuel points through their everyday purchases with Kroger’s regular fuel points program. With this program, customers can:

− Earn 100 fuel points for every $100 in groceries purchased.

− Earn double points every day on eligible gift card purchases, and earn points when they fill prescriptions (gift cards and pharmacy purchases are not included in the "2x Fuel Points Weekends Promotion").

− Redeem up to 1,000 points for up to $1 in savings at Kroger fuel centers in one fill-up.

− Redeem fuel points at participating Shell stations.

Taxes, office services, alcohol, tobacco, fuel and lottery purchases, gift cards and pharmacy purchases are not included in the 4x Fuel Points Weekends Promotion. For full details, visit Rules of the Road at www.kroger.com/fuel.

QUOTES:

“As a grocer committed to value, we are excited to help our customers save money through this promotion,” said Carl York, advertising and public relations manager for Kroger’s mid-Atlantic marketing region. “We encourage customers in the Triangle to take the opportunity to visit their local Kroger and take advantage of the bonus points awarded for gift card purchases.”

ABOUT KROGER:

Kroger, the nation’s largest traditional grocery retailer, has 14 stores throughout the Triangle, including Apex (one), Cary (one), Garner (one), Fuquay-Varina (one), Raleigh (four) and Durham (six). Headquartered in Cincinnati, the company employs more than 375,000 associates who serve customers in 2,439 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith’s. The company also operates 788 convenience stores, 361 fine jewelry stores, 1,046 supermarket fuel centers and 40 food-processing plants in the United States. Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information, please visit http://kroger.com.

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