MYCO Medical, a national medical supply company and the leading vendor of surgical products to the healthcare, dental and veterinary field, has hired Zev Asch as its new Vice President of Sales and Marketing.

Asch brings more than 28 years of marketing experience to MYCO with 19 years spent growing sales and market in the medical device industry. Asch has dramatically increased sales in every position he’s held in addition to developing new business opportunities, managing sales teams and improving customer and dealer relationships and response times. Asch specializes in OEM manufacturing for leading device makers as well as developing and managing supply chains in the acute and laboratory segments.

“Zev brings a track record of developing and executing strategies that strengthen revenue, profit and market advantage in addition to his broad experience in the medical device field,” says Sam Kumar, CEO of MYCO Medical. “His ability to zero in on customer needs and develop solutions that meet the goals of all stakeholders will help take MYCO Medical to the next level.”

In addition, Asch speaks four languages, has contributed articles to business publications, and is a certified FIFA soccer official, an avid jazz listener and a movie buff.