Navi Mumbai (Maharashtra) based Ronak advertising selects Edge1 outdoor advertising software to automate its outdoor media sales and finances.

Edge1, one of the world's foremost providers of outdoor advertising media management software, today announced it started the implementation of its web-based OOH Software Edge1, a complete software to manage static and digital sites, with Navi Mumbai based Ronak Advertising, a leading out-of-home advertising agency provider, to automate all their out-of-home advertising business workflow.

Ronak Advertising has more than 1000+ big and small outdoor media site formats, having more than 18 Lakhs sq feet of advertisement space they are often known as the king of the Navi Mumbai region. They are also only INS Accredited Ad Agency in Navi Mumbai; with over a thousand esteemed clients and four branches across India, offering clients with all kinds of media i.e. Newspaper, Outdoor, Radio, TV, Below-the-line (BTL).

Taking the best use of the coronavirus pandemic, Ronak Advertising has started online training sessions to implement the software, keeping in mind that once the business is back to normal they are equipped with automated media plans and transparent campaign delivery. The implementation aligns with Ronak Advertising's core mission of providing accurate and cost-effective outdoor campaigns, using the best tools and systems. The out-of-home (OOH) specialist will use the platform to plan and deliver campaigns ultimately optimizing media spends in an automated manner.

Ronak Advertising will implement all modules of Edge1’s digital and static media platform, which ensures, in particular, the seamless integration of all departments across the organization “Edge1’s excellence in outdoor advertising software as well as numerous references from their existing clients dispelled any doubts we might have had about our choice. Moreover, we had already tried out the solution’s adaptability that enables us to customize and develop it as per our business process. This further confirmed that we made the right decision”, says Amardeep Singh Vig, Director, Ronak Advertising.

Edge1 and Ronak Advertising are currently implementing the tools and solutions needed to effectively roll out new sales, campaign management, and mobile capabilities.

“Ronak Advertising is the king of outdoor advertising in Navi Mumbai, we’re very pleased to work with them. Working remotely from home and bringing everyone on the same tangent is difficult but the way the Ronak Advertising team is working is commendable, we’re making no stone unturned to make this implementation, yet another success”, says Upinder Singh, Project Director, Edge1 Outdoor Advertising Software.